HPA Motorsports Inc. are a local VAG Specialist and are well known for their Volkswagen builds. They have previously won SEMA Sony Gran Turismo awards and the first people to bring the original VW Golf R32 and now the Scirocco to North America.
This year, they decided to enter the Pirelli World Challenge in the TC (touring) class. They only had a couple of months to get everything ready, built up, organise and structure a race team.
Quite a tall order….oh and the also had to find someone to do design their team identity, if only there was someone less than 1km away….
As a build and parts business, the idea from the outset was to show-off these parts with a cut-away graphic. Combined with a ripped graphic, pulled from their Corporate Identity, I’m very proud of this one and it was enjoyable to be so hands on. Expertly wrapped by 37inc.ca
Also designed much of their team gear including race-suits and pit crew shirts. Continue Reading
I have recently been working with a local team, HPA Motorsport, one of the leading Volkswagen Audi Specialist in North America on the creative identity of their two car ‘TC’ class team in the 2015 Pirelli World Challenge.
With a desire to showcase their automotive parts and cutting edge SEMA winning car builds, I have created a livery which showcases the parts of their their VW Jetta GLi race-cars via a tear-away cutaway graphic.
With the team being so local, I’ve been able to measure up the car closely and take over 400 reference photos in order to draw up the livery. The design takes the form of a partial wrap with the original Metallic Blue paintwork surrounding the cutaway with a jagged graphic based loosely on their existing corporate identity.
It has been great working with HPA on the design and I believe we have come up with a distinctive design. One of the more complicated and challenging liveries to creates,but nothing I like better.
Quote from the press release (below) : “Andy’s creativity and artistic touch has really set these cars apart. It is his attention to detail that really impressed our group” -Marcel Horn, President of HPA Motorsports. Continue Reading