Last week, Toyota announced ‘Scion’, its so called youth-centric brand, in North America would be absorbed into the Toyota line up beginning August 2016. It marks the end of a thirteen year journey for Scion, a brand I worked with during the Scion Tuner Challenge in 2014 and a number of Scion chassis over the year.
The original concept for Scion was to appeal to the youth market and in the early days it did just that, bringing previously JDM only vehicles to the US marketplace including the xB ‘Toaster’ which was a decade before the Kia Soul and Nissan Cube.
However over time, aside from the FR-S, the Scion product range was watered down to nothing more than bland Toyota with Scion badges.
Many series have completed their 2014 season and now the focus is very much on 2015. Andy Blackmore Design will be at the SEMA Show in Las Vegas, in early November, so please do not hesitate to contact Andy if you want to arrange a meet up and discuss plans for the coming year.
I will have a number (currently 10!) of vehicles on display, a mixture of builds like the Speedhunters ‘Maximum Attack Scion FR-S and liveries including the Championship Winning Turner Motorsport BMW Z4.
A Full post covering all the vehicles will appear around SEMA.
I was recently contracted by Electronic Arts and their Speedhunters car culture blog to design the look of their entry in the 2014 Scion Tuner Challenge at SEMA in November. The car builder is Keith Charvonia who built one of the stars of the show, a Kaiser, back in 2012 and has been featured on Jay Leno’s Garage web-video series. We have less than 90 days and a $10,000 pot of gold to transform the car.