Tommy Milner and TAG Heuer Eyewear

I have been fortunate to work with TAG Heuer Eyewear and current ALMS GTE Champion, Tommy Milner on a new helmet design which takes elements of the TAG Heuer brand to Tommy’s helmet.


Working closely with TAG Heuer’s eyewear division in the US, I created a design which emphasizes the high end look of their products while retaining Tommy’s classic ‘Scallops’ and graphic elements. I used the ‘simple’ TAG Heuer shield which is normally seen on watch straps and eyewear arms as a graphic device.


Tyler Cenarrusa of Censport Graphics painted the helmet. I was amazed at the quality of the finish. Look out for a DC Chavez directed video later this year.

The helmet was very well received by all parties and is the first of a few projects with TAG Heuer. Coming full circle after working with them while I was at McLaren.


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