Skills: Livery Design

TAG Heuer Tommy Milner Helmet

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Client: TAG Heuer Eyewear

In early 2013, I was commissioned by TAG Heuer Eyewear to design a new helmet livery for 2012 ALMS GT Champion, Tommy Milner.

I’ve known Tommy for a few years through ‘Need for Speed’ and had talked about working together for a while, so this was a great opportunity. It was also my first opportunity to work with Tyler┬áCenarrusa of Censport Graphics who would paint these lids.

TAG Heuer produced an awesome video (by DC Chavez) about the makings of the helmet.

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I created some rough sketches first, using elements of the TAG Heuer corporate identity and Tommy’s recent helmets, this was reviewed and drove the direction.

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Now pen to tablet and I concentrated on a couple of themes. TAG Heuer often use a simple graphic as a background or small logo device which just consists of the shield with no lettering. I developed that working with a fade to create movement.

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As you can see the final design a combination of a couple of designs.

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Here is the final artwork which was then passed to Tyler Cenarrusa who did an awesome job of creating the design on the helmet.

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We collectively went back and forth on the finish but agreed a semi-matte finish would work the best and also give it a high quality professional look.

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The helmet was launched at Sebring and it was quite remarkable how much coverage it received. Great for TAG Heuer and great for Tommy Milner.

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