All posts tagged formula drift

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Rockstar Energy / Nexen Tire Toyota iM Livery for Papadakis Racing

Formula Drift Champion winning team, Papadakis Racing commissioned me earlier this year to create a new livery for their all-new Formula Drift car, the Toyota Corolla iM (Toyota Auris in some markets).

I had previously styled a number of liveries for Papadakis way back to the Team Need for Speed days when current champion Frederic Aasbo joined the team.

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With the Scion brand and the ‘tC’ model disappearing from the market place, Toyota needed to showcase a new product. The easy option would be the Toyota 86, but the 5 door iM was chosen instead.

Not your typical Formula Drift car, despite its Corolla heritage, we need to make the car stand out and look dynamic.

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While team owner Stephan Papadakis developed their own bodykit, I started work on some concepts. These first round concepts show some of the early variations. Traditionally Rockstar have busy liveries with tight corporate identity requirements, but with a design chosen, their feedback was for a cleaner livery, so working with the Marketing Director, Jen Horsey.

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Hankook Tire Formula Drift Guide launched

The  latest iteration of the Hankook Tire Spotter Guide for Formula Drift has been launched on sister site, SpotterGuides.com. In its fifth year, the guide features the eight Hankook shod cars in their year’s Formula Drift Championship which starts later today in Long Beach.

Download the guide here, or if you are at any FD event in 2017, look for the Hankook Hauler, or during the Autograph session.

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Nexen Tire Formula Drift Spotter Guide launched

Nexen Tire have commissioned me to create another ‘toon’ styled Spotter Guide featuring their entries in the Pro class of the 2017 Formula Drift Championship. The guide also includes the livery I designed for Papadakis Racing

Download on the sister site, SpotterGuides.com, or if you are at the various FD events in 2017, they will be available in the paddock

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Nexen Tire Formula Drift Spotter Guide launched.

Nexen Tire re-enter Formula Drift as a partner and tire supplier for 2016 and commissioned me to produce a ‘car-toon’ style Spotter Guide having seen my Instagram art of Ford GT and Corvettes earlier this year.

Head over to the dedicated Nexen Tire page on SpotterGuides.com to download your guide, or pick one up printed up as removable stickers from Formula Drift events during 2016!

Thanks to Nexen for coming on board and Formula Drift with helping out on assets.

 

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Hankook Tires Formula Drift Spotter Guide launched.

Hankook have been a partner with my Spotter Guide series for a number of years and proud to announce their return for 2016 to showcase their four cars in Formula Drift

Head over to the dedicated Hankook page on SpotterGuides.com to download your guide, or pick up one at the Formula Drift events during 2016. We have deliberately left space for you to get Autographs.

Thanks to Hankook Tires USA for their continued support.

 

 

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Formula Drift 2015 livery updates

Been a busy few weeks here at Andy Blackmore Design wrapping up Formula Drift liveries, some graphic and corporate identity projects and no less than four Spotter Guides, three of which you can read about elsewhere, so individual posts and announcements had to be put to one side, so I’ll catch up with a quartet of Formula Drift entries, which I designed for 2015.
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I have worked with Tyler for a number of years and we hit upon a design based off the previous owner of the Camaro and the same basic look has remained the same all of the years. Its a dilemma drivers and teams have. Create something fresh for the new season and you have to rebuild recognition and any chance of using previous imagery goes out the window. Retain or develop a design and you build an awareness which is important in advertising.

With the main sponsors using Black and White in their marketing, we decided to stick with the well known look and update elements of the design with Falken’s iconic Blue and Teal. Wrapped in AERO product by The Decal Source.

I also supplied Tyler McQuarrie Racing with various graphics and layouts for branding and team shirts.

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2015 see’s Tyler expand his operation, bringing his old Nissan 350Z out of retirement, to be used by Pat Mordaunt. Pat and the Kolab agency came to me after their original announcement and imagery and wanted a different take on the livery original shown.

It was decided from the outset to have a livery based on Tyler’s trademark look and the end result works individually as a livery with Falken coloration and also as a collective next to Tyler’s Camaro. I also designed Pat’s racesuit, using the same base graphic

Pat was pleased, in his pre season press release he remarked “Working with Andy  has been phenomenal. His creativity and attention to detail is unrivaled when it comes to car design”.

Nice one, thanks Pat, great working with you!

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Charles Ng is another long term client. Many non drifters will recognise his name from the WTCC Where he campaigned an Independent BMW 320. Focus is now with drifting and as a top instructor with Mercedes AMG travelling around the world!

Charles’s design was one of my favourites last year, clean and subtle and small aspects of Orange. For 2015, Charles wanted something vibrant, loud along with significant exposure from Maxxis Tires, his new sponsor.

As it happens, I designed a new ‘global livery’ for Maxxis in 2014 and has already been seen on a couple of cars. We took the Maxxis look and personalised it for Charles, tweaking the design here and there. Was a bit of challenge due to the large number of sponsors Charles’ carries, but without these you don’t have a racing program.

You won’t miss that in the dark!

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Final design is a new client, Oracle Client and Irish drifter, Dean Kearney. Dean has campaigned a Viper for a number of years and wanted an all new look this year.

Feedback from previous liveries and more recent proposals were the logos and branding were hard to read, so they wanted a design with maximum contrast and clarity. The brief also called for an aggressive, menacing design using Oracle’s colours (Chrome on a Black base with Orange accents) and oversized logos.

You’ll see Orange and Black is really in fashion this year. I’ve already done four liveries in these hues this year, plus Fredric Aasbo’s livery 2010-2014, so it can be a challenge to make sure each design is different and is fully resolved for the client.

The final design proposal uses a Matte Black base, with some subtle Gloss Black drop shadows with accents of Orange and Chrome flashes  to show off the Viper’s lines with branding, largely as before. I also created a suit design for Dean using this coloration and similar flashes of colour. Due to a lack of accurate line drawing and sweeping lines, large parts of this livery was cut on the car by hand by Daley Visual who did a great job bringing this and Pat’s 350Z to life.
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In addition, I was also recommissioned to produce the Hankook Tiire Formula Drift Spotter Guide again for 2015. One of the most popular guides in 2014 (only bettered by Le Mans!) the guide features all the Hankook runners in Pro and Pro2 championships. You can download the guide at Spotter Guides.com, or grab a printed version at FD events from the Hankook area, or during the Autograph sessions.

Good luck to all my clients past and present in FD this year.

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2014 Fredric Aasbø Scion tC Formula Drift Livery

I have recently been working with Formula Drift driver Fredric Aasbø, his team, Papadakis Racing and Speedhunters on a new identity for his Scion tC.

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Speedhunter’s Rod Chong originally contacted me last year to work on some ideas for new liveries to replace the iconic Team Need for Speed identity which I designed in 2010. Despite ‘Team NFS’ ceasing to exist a couple of years ago, the asymmetric has continued with updated Speedhunters branding for Fredric (below).

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Formula One & Formula Drift Spotter Guides

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Hankook Tires USA recently commissioned me to produce a special Hero Card in the style of a Spotter Guide featuring all 13 of their runners in the 2014 Formula Drift Championship. Hankook have kindly allowed me to make the online version available on SpotterGuides.com. Hop over to the new Formula Drift page to download the guide.

The guide features three (of four) liveries which I designed. Fredric Aasbo (Scion tC), Tyler McQuarrie (Chevrolet Camaro) and Danny George (Mazda MX-5 Miata)

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Danny George Formula Drift Livery Design

Formula Drift Fan Favourite, Danny George reached out to me for his 2014 livery. Danny has been competing in Formula Drift for a couple of years with a first generation Mazda MX-5 Miata. In 2013 his introduced crowd sourcing and the ability for fans to donate and have a picture on his car in a camouflage livery.  For 2014, Danny wanted a new design around the same concept for his new purpose build second generation (NB) Miata.

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My designs in Formula Drift

I took my now annual trip down, into the States for Formula Drift this past weekend. After a successful debut with Team Need for Speed in 2010, when I won the ‘Best Looking Car’ with Mad Mike Whiddett for the Team Need for Speed Mazda RX-8, I’ve always had a presence in the series.

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2013 Tyler McQuarrie Racing Camaro

Existing client, Tyler McQuarrie Racing launched their updated Cheverolet Camaro at this weeks Formula Drift event. The team also announced INDYCAR Stat, JR Hildebrand will also compete in select rounds in the later half of the season.

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I designed the liveries of these cars, an update from the previous season with revised branding from Hankook and Mobil and coloration. JR’s car will have reversed colours on the front end.

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News – Tyler McQuarrie Mobil 1/ GoPro Camaro

Tyler McQuarrie made his debut as team owner this past weekend in the opening round of the 2012 Formula Drift Championship with the ex Gardella Racing Chevrolet Camaro.

Tyler contacted me after Gary Gardella recommended me to him in the closed season. We were able to work in the Go-Pro and Mobil 1 Sponsorship with a Gloss Black and Matte White design which continues the theme from the Gardella machine in 2011. Mobil 1 also used my original artwork for stickers at the opening round.

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Team Need for Speed RX-8 voted ‘Best looking Car’

The Team Need for Speed/Red Bull Mazda RX-8, which Mad Mike Whiddett campaigned in the 2010 Formula Drift Championship won the ‘Best looking Car’ Award at the season banquet. The award was presented following voting by drivers, teams and industry figures.

Andy worked with Mike on the livery, a variation of Andy’s BMW Z4 design for Team Need for Speed to include Mike’s Red Bull sponsorship. It was quite a challenge for Andy to incorporate both brands on the car.  The look of the car is also helped by its low stance and its cool wheels which Mike and Twins Turbo designed.

2010 Spotter Guides

The 24 Hours of Le Mans Spotter Guide, sponsored by Nissan Sportscars(UK)  is the latest edition to the 2010 range of Guides and is available as a free download at SpotterGuides.com.

The guide joins the very successful American Le Mans Series Official Spotters Guide which is updated prior to each race and the Formula Drift and British Touring Car Guides, which was released earlier this season.

The guides are a great marketing tool for race fans, at the circuit or at the race track. Mazda Raceway Laguna Seca, Utah GP, Team Dynamics and Need for Speed have all commissioned special versions of the guide in the past, while premium sponsors including Nissan UK, SPEED TV, The American Le Mans Series and Radio Le mans have partnered on various guides.

The ALMS guides also appears on the official site (Race hub section) and is available as a poster and on T-shirts at ALMS races.

You can view all the Spotter Guides HERE.