Formula Drift Champion winning team, Papadakis Racingcommissioned me earlier this year to create a new livery for their all-new Formula Driftcar, the Toyota Corolla iM (Toyota Auris in some markets).
I had previously styled a number of liveries for Papadakis way back to the Team Need for Speed days when current champion Frederic Aasbo joined the team.
With the Scion brand and the ‘tC’ model disappearing from the market place, Toyota needed to showcase a new product. The easy option would be the Toyota 86, but the 5 door iM was chosen instead.
Not your typical Formula Drift car, despite its Corolla heritage, we need to make the car stand out and look dynamic.
While team owner Stephan Papadakis developed their own bodykit, I started work on some concepts. These first round concepts show some of the early variations. Traditionally Rockstar have busy liveries with tight corporate identity requirements, but with a design chosen, their feedback was for a cleaner livery, so working with the Marketing Director, Jen Horsey.
The Vancouver Canucks recently commissioned me to produce a livery for one of their new Toyota Tundra trucks. The NHL Hockey team wanted a striking and unique design to showcase their new relationship with Toyota and promote their ‘#PlayForThis’
Last week, Toyota announced ‘Scion’, its so called youth-centric brand, in North America would be absorbed into the Toyota line up beginning August 2016. It marks the end of a thirteen year journey for Scion, a brand I worked with during the Scion Tuner Challenge in 2014 and a number of Scion chassis over the year.
The original concept for Scion was to appeal to the youth market and in the early days it did just that, bringing previously JDM only vehicles to the US marketplace including the xB ‘Toaster’ which was a decade before the Kia Soul and Nissan Cube.
However over time, aside from the FR-S, the Scion product range was watered down to nothing more than bland Toyota with Scion badges.
One of my first liveries was based on a winning design I submitted in an Auto-Express Magazine Toyota BTCC competition in the UK.
Toyota GB were releasing their new Carina E to the public, which would also race in the golden era of Super-Touring in the British Touring Car Championship. As the car was one of the first Toyota’s to be built in the UK, my competition entry featured the Union Flag colors, asymmetrically across the car. I was fortunate to win the competition and my developed design was adjusted a little with curves prior to the 1993 BTCC season.