Last week, Toyota announced ‘Scion’, its so called youth-centric brand, in North America would be absorbed into the Toyota line up beginning August 2016. It marks the end of a thirteen year journey for Scion, a brand I worked with during the Scion Tuner Challenge in 2014 and a number of Scion chassis over the year.
The original concept for Scion was to appeal to the youth market and in the early days it did just that, bringing previously JDM only vehicles to the US marketplace including the xB ‘Toaster’ which was a decade before the Kia Soul and Nissan Cube.
However over time, aside from the FR-S, the Scion product range was watered down to nothing more than bland Toyota with Scion badges.
The Speedhunters ‘Maximum Attack’ Scion FR-S which I designed for Speedhunters and top car builder, Keith Charvonia has been on the show circuit recently but made a quick stop off at Jay Leno’s Garage a couple of weeks ago. Keith was able to present the car in detail and give it a quick run on the outskirts of LA. Pretty cool to see one of my designs on Jay’s internet show.
The Scion Tuner Challenge is an annual competition where three car builders face off to build the ultimate car in 90 days and $15000 with the winner chosen at SEMA. We developed a concept around the theme of a track-day racer, married with the heritage of Japanese tin top racers in North America in the 70’s, paying particular homage to the TRD Toyota Celicas which dominated the GTO and GTU classes of IMSA in the 80’s.
You can follow the design process of the Scion HERE, or hop over to Speedhunters where Keith is posting a multi-post build diary.
It has been a crazy week at SEMA for me this year with various meetings and launches of various cars, but one of the main highlights was Speedhunters ‘Maximum Attack’ Scion FR-S winning the 2014 Scion Tuner Challenge earlier this week.
Andy Blackmore, Scion Corporate Manager Dave Harbuck and Speedhunters Technical Editor Keith Charvonia
Hot rod car builder, Keith Charvonia of Charvonia Design, created an amazingly detailed build to an exceptionally high standard, with our reference to the old 70’s and 80’s IMSA heritage and a reason for everything on the car we managed to take the win narrowly from SuperStreet, who had previously won the Fan Vote.
Thanks to everyone who took the trouble to vote for our build last week. It is much appreciated. Thank you to the many partners on the build along with Super Street Magazine and GT Channel who produced awesome builds.
You can read about the other builds and liveries at SEMA here. Thanks again for the vote and the support.
I have been fortunate to work with Speedhunters and car builder Keith Charvonia on their entry in the 2014 Scion Tuner Challenge, which will be showcased at the SEMA show in November. I recently published a post on the detail design process for Speedhunters which is now available in the Portfolio section.
I was recently contracted by Electronic Arts and their Speedhunters car culture blog to design the look of their entry in the 2014 Scion Tuner Challenge at SEMA in November. The car builder is Keith Charvonia who built one of the stars of the show, a Kaiser, back in 2012 and has been featured on Jay Leno’s Garage web-video series.Â We have less than 90 days and a $10,000 pot of gold to transform the car.