The Spotter Guide series has become a very successful piece of art and visual aid in Endurance Racing in recent years and is now the larger resource of its kind in the world. The majority of our guides are comissioned by various series and thus are ‘Official Guides of the series’.
During 2015, there were over 140,000 unique downloads of the Le Mans Spotter Guide.Each year our downloads numbers increase.
Our main Spotter Guides center around the premier classes of Sportscar racing.
I have worked closely with IMSA for the past nine years to produce various Official Spotter Guide and Illustrations. I currently produce the Official IMSA Spotter Guide online and supply the car art for their printed Raceday Fan Guide book, available at the circuit.
The guides are updated prior to every race with the help of the series and the teams and feature the WeatherTech SportsCar Championship and Continental Tires SportsCar Challenge.
Introduced in 2016, I have also produced Official Spotter Guides for the IMSA Mazda Prototype Lites, Porsche GT3 Cup USA and Porsche GT3 Cup Canada. These are season long guides available to download and as printed hand outs in the relevant Paddock Areas at IMSA events.
Following success with the IMSA Guides, Lamborghini Squadra Corsa commissioned me to produce official Spotter Guides for their Lamborghini Blancpain Super Trofeo North America and European guides. Both guides are updated prior to each race, available as an online download and also as a hard copy in the Lamborghini Paddock and ViP area.
Dunlop Motorsport (Europe) were the partner for the 2016 Le Mans Spotter Guide. Produced over three pages featuring all the cars, track map, timetable and a number of Dunlop Tyre call outs and infographics this was a very useful guide for fans and for Dunlop who could convey their success.
The guide was available online and also printed by Dunlop and Travel Destinations to give out at the track. Over 150,000 fans ended up with the Dunlop brand in their hands!
I produced a Hero Card/Spotter Guide for Nexen Tire’s re-introduction into Formula Drift. This featured car-toon style illustrations of each car.
In Formula Drift, I produce a Hero Card style guide of Hankook Tire runners.
Nissan and their brand NISMO helped to bring various guides to the public between 2012-2015. The NISMO Spotter Guide series included World Endurance Championship, the European Le Mans Series and the 24 Hours of Le Mans. A change of Prototype participation has paused their involvement.
The Racing Wall Planner has proved extremely popular with tens of thousands of downloads in the first month of publication. The Planner features most International and National Championships.
In addition to these, I have also produced guides for the 24h of Dubai, BTCC, Formula Drift, DTM, Formula One and even Tour de France.
The Spotter Guide series is very popular with race fans, team and series personnel, corner workers and the media including commentators as they provide masses of information quickly and concisely.
They are tailored to each sport, for example, the Le Mans Spotter Guide shows which garage each of the 56 car teams are in, while the F1 guide picks out the identity colors on the car camera mounts.
We are currently welcoming sponsorship partners to support some of the guides including the Formula One Guides. Each guide takes between 50-100 hours of work with most receiving race by race updates of 1-3 hours a time so it can be time consuming.
In summary, the benefits of title partnership :-
- Partnership branding (fonts and coloration) of your choice.
- Partner info panels when empty spaces are involved – at Le Mans, third page usually features Partner content, engine specs etc
- Additional highlight or call out on Partner supplied entries if required
- FULL RIGHTS for Partner to print the guides as they see fit as a free ViP/ customer style gift – full vector available for high res printing
- FULL RIGHTS for Partner to host/post the guide on their websites
- Use individual cars for features on Partner website, printed media etc.
If you would like to know more about a sponsor partnership with the Spotter Guide series, please download this PDF
In addition, I am available for commissions for individual vehicle illustrations. Please visit this page if you are interested in this aspect.
The following image show examples of how Spotter Guide illustrations have been used.