I have been fortunate to work with TAG Heuer Eyewear and current ALMS GTE Champion, Tommy Milner on a new helmet design which takes elements of the TAG Heuer brand to Tommy’s helmet.
Working closely with TAG Heuer’s eyewear division in the US, I created a design which emphasizes the high end look of their products while retaining Tommy’s classic ‘Scallops’ and graphic elements. I used the ‘simple’ TAG Heuer shield which is normally seen on watch straps and eyewear arms as a graphic device.
Tyler Cenarrusa of Censport Graphics painted the helmet. I was amazed at the quality of the finish. Look out for a DC Chavez directed video later this year.
The helmet was very well received by all parties and is the first of a few projects with TAG Heuer. Coming full circle after working with them while I was at McLaren.