This is a great example on how a team or sponsor can use the Spotter Guide artwork to help their VIP’s and guesta at the circuit, in addition to building brand awareness.
Porsche North American agency, Momentum Worldwide, contacted me last month to create a special ‘z-card’ Porsche Spotter Guide layout for their VIP’s at Petit Le Mans. Porsche has a huge presence at the blue riband events such as Petit Le Mans and have their own building constructed on top of the hill, above the pits.
Due to print deadlines, the guide went to print prior to the CoTA round and had driver details omitted. Thanks to Falken Tires, we already had a heads up that their PLM racecar would revert to an older chassis.
Porsche and their guests loved the guide, so fingers crossed, they will be back in 2014.
Porsche Motorsport customers are reminded that I have templates of the Porsche 991 GT3 America, GT3 Cup, GT-E and the Porsche 997 GT3 Cup already drawn up for any sponsorship and livery projects, making the process more efficient.