I have been fortunate to have worked with Falken Tires on a few small projects in recent years. This year I was able to assist on logo placement for the Porsche 911 RSR in the Tudor United SportsCar Championship and my artwork was also used prior to the full car launch at Sebring. I have also designed a number of stickers in recent years for the company. The latest set, for Falken’s Formula Drift program is shown above.
This is a great example on how a team or sponsor can use the Spotter Guide artwork to help their VIP’s and guesta at the circuit, in addition to building brand awareness.
Porsche North American agency, Momentum Worldwide, contacted me last month to create a special ‘z-card’ Porsche Spotter Guide layout for their VIP’s at Petit Le Mans. Porsche has a huge presence at the blue riband events such as Petit Le Mans and have their own building constructed on top of the hill, above the pits.
Nick Fousekis, Director, Motorsports Marketing and Events at Falken Tire in North America recently commissioned me to create some quick Photoshop renders to showcase his latest project. A Porsche 911 with a GM DV8 engine! The build is supported by Andy Blackmore Design, Falken and HRE amongst others and will be based on a 996 chassis with various body and aero changes to make the car look like a road going 997 GT3 RSR!
Various elements on the car have been cleaned up including the side air intakes and various fixings while the build will be devoid of a ALMS style rear wing.
More detail and a website soon.