This is a great example on how a team or sponsor can use the Spotter Guide artwork to help their VIP’s and guesta at the circuit, in addition to building brand awareness.
Porsche North American agency, Momentum Worldwide, contacted me last month to create a special ‘z-card’ Porsche Spotter Guide layout for their VIP’s at Petit Le Mans. Porsche has a huge presence at the blue riband events such as Petit Le Mans and have their own building constructed on top of the hill, above the pits.