I was fortunate to be approached by FCP Euro to update their livery for 2019. The European parts company has a distinctive livery with set colors, so this was an evolution to make the livery more dynamic and also accomodate an increase in sponsor logos.
The livery of the two car team uses the same colors, but more dynamic with angled graphics on the side and up the c-pillar to accomodate additonal sponsors Liqui Moly and Corteco. The front bumper with horizontal ribs on the corner proved a tricky area but we turned that into a feature to stack sponsors.
HPA Motorsports Inc. are a local VAG Specialist and are well known for their Volkswagen builds. They have previously won SEMA Sony Gran Turismo awards and the first people to bring the original VW Golf R32 and now the Scirocco to North America.
This year, they decided to enter the Pirelli World Challenge in the TC (touring) class. They only had a couple of months to get everything ready, built up, organise and structure a race team.
Quite a tall order….oh and the also had to find someone to do design their team identity, if only there was someone less than 1km away….
As a build and parts business, the idea from the outset was to show-off these parts with a cut-away graphic. Combined with a ripped graphic, pulled from their Corporate Identity, I’m very proud of this one and it was enjoyable to be so hands on. Expertly wrapped by 37inc.ca
Also designed much of their team gear including race-suits and pit crew shirts. Continue Reading